Display Name Guidelines

Establishing an appropriate display name is crucial for creating a strong and trustworthy identity for your business. Your display name serves as the face of your business, appearing in chat threads, notifications, and profile settings. It's a key component in ensuring that your customers can easily identify and engage with your business. In this section, we'll outline the guidelines for choosing your display name.

Here are some important guidelines that you should follow when you write your display name:

Formatting: Proper formatting ensures that your display name appears clear and professional. By commitment specific rules for capitalization, spacing, and special characters, you maintain a cohesive and polished image for your business.
Consistency: Consistency is key to reinforcing your brand identity. Aligning your display name with your brand across all platforms and channels fosters recognition and trust among your audience. It ensures that customers can easily identify your business wherever they encounter it.
Relationship Clarity: Clarity in the relationship between your display name and your business offerings is essential for customer understanding. If your business name alone doesn't convey your products or services, adding "by [company name]" can provide context and establish a clear association. This ensures that customers know what to expect when engaging with your business on WhatsApp.

Next, you will find some of the display name formatting guidelines:

Use correct capitalization matching your business name.

✅Correct Examples: New City Computers.
❌Not Correct Examples: NEW CITY COMPUTERS.

Maintain spacing consistency with your business name.

✅Correct Examples: Lil'Cupcakes
❌Not Correct Examples: Lil' Cupcakes.

Avoid adding extra punctuation, emojis, or symbols.

✅Correct Examples: New City Computers
❌Not Correct Examples: @New City Computers

Only add extra words if indicating country, region, department, or a test/demo account.

✅Correct Examples: Fresh Produce Mexico
❌Not Correct Examples: Fresh Produce Official Account

Capitalize the first letter of added words.

✅Correct Examples: Fresh Produce Test
❌Not Correct Examples: Fresh Produce demo

Ensure a minimum of 3 characters in the display name.

✅Correct Examples: KT Sir
❌Not Correct Examples: KT

Do not use URL format in the display name.

✅Correct Examples: Fresh Produce
❌Not Correct Examples: FreshProduce.com