Templates are essential for initiating marketing, utility, and authentication conversations with customers. Unlike free-form messages, template messages can be sent to customers who have yet to message you or who have not sent you a message in the last 24 hours. Each template must be registered and pre-approved by WhatsApp before it can be used. Once approved, templates can be sent as single or multiple messages to one or more recipients at any time, and you can schedule sending template messages to a later time.
You can send single or multiple template messages to one or more recipients using templates that fall under theMarketing and Utility categories. However, for templates that fall under the Authentication category, you can only send a single message template to a single recipient.
Important Note: If the message is scheduled for a single recipient, it will be sent at the specified time. However, if scheduled for multiple recipients, the system will disregard the scheduled time and send the messages immediately.
However, templates may be automatically disabled based on customer feedback and engagement. If a template is disabled, it cannot be used in a template message until its quality rating improves or it no longer violates business or commerce policies. This ensures that only high-quality and compliant templates are used for customer interactions.